by Proven Content | Aug 21, 2024 | Video
Connor Dube, Proven Content CMO, talks about the trust recession many businesses are facing and the merits of client endorsement marketing. Discover proven B2B marketing strategies for earning trust and winning sales. Whatever your content needs, when you work with...
by Proven Content | Aug 13, 2024 | Blogs
B2B marketers have a tough job. In contrast to B2C marketing, they tend to deal with protracted sales cycles, higher prospect validation standards, convoluted buyer hierarchies, and a higher burden of proof to convince diverse buying committees. Yet it’s these...
by Proven Content | Jul 23, 2024 | Video
Connor Dube, Proven Content CMO, talks about the cost of unfocused B2B branding and the ways content can clarify brands to improve marketing ROI. Content is currency — it represents the value your brand can deliver. Make it great! Whatever your content needs, when you...
by Proven Content | Jul 21, 2024 | Blogs
In 2024, information travels at the speed of light. And while that’s great news for anyone refreshing their Instagram feed, it also means a brand’s reputation can be built or shattered in an instant. A single misstep can snowball into a full-blown crisis that...
by Proven Content | Jul 16, 2024 | Video
Stop spinning your wheels and losing your deals to competitors. Start making the most of your most valuable marketing assets: client endorsements. We’re in unprecedented times. Spam is everywhere. Social feeds are saturated with misinformation and...
