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CMO Success Pillars

Jennifer Caldwell
Chief Marketing Officer at Aquanomix

Customer retention is just as important as new business. It is less expensive, and it’s more profitable. So, you need to be consistently in front of the customer.

Episode Summary

Jennifer Caldwell — Chief Marketing Officer at Aquanomix — joins Connor to discuss the whys and hows of customer retention and the key to nailing the sale. Learn the most important relationship a marketer should cultivate at a new job and why research is an absolute must for marketing success.

Key Takeaways

  • If you invest in nothing else, invest in marketing research. Know what you’re up against, and create messaging and marketing materials to connect with your target market.
  • Stay in front of your clients. Merely fulfilling the terms of your contract won’t earn you the right to growth with a client. Show them the value and positive impact your work provides for their business.
  • Keep your organization’s messaging consistent. After a sales meeting, a potential client should be able to check your company’s website and find messaging that matches your sales team’s presentation.

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Watch the full interview below:

About Jennifer:

Jennifer Caldwell is the Chief Marketing Officer at Aquanomix and has over 25 years of marketing and communications experience. She spent several years in television and media production, where she won five Telly Awards and was referenced in a book by the Brookings Institution.

Follow Jennifer on LinkedIn here:

About Connor Dube:

Connor Dube is Chief Marketing Officer at Proven Content, an industry leader in B2B social selling and content strategy, Co-Founder of the Mile High Mentors Podcast, and Founder of B2B Mentors. Building his first business at seven, he’s gone on to create multiple companies and supporting his clients approaches to adding multiple 8-figures to their sales pipeline with his innovative approach to Social Selling. As a current leader in sales and marketing strategy for complex industries, Connor’s been featured in top podcasts, resources, and stages, including MSU Denver’s current sales and marketing curriculum.

Connect with Connor on LinkedIn: or email him at

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