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How Marketers Can Reach High-Growth for High-Tech Businesses

Ilan Vagenshtein
Head of Global Marketing, oXya

Perfect is, in my world, the enemy of getting things done.

Episode Summary

Ilan Vagenshtein — marketing executive and B2B tech marketing expert — joins Connor to discuss what marketers can do to maximize growth for high-tech B2B firms. Learn about the evolution of marketing tools in the last 20 years, the challenges of reaching decision makers in your target market — particularly when face to face meetings are hard to come by — and the importance of creativity and emotional connection in your B2B marketing efforts.

Key Takeaways

  • Marketing tools have evolved in the last 20 years. Everything is more digital, but methods and techniques remain largely the same.
  • Successful B2B marketing isn’t just about reaching more people. It’s about reaching the correct people — decision makers in your company’s target market.
  • To get — and keep — the attention of key decision makers, get creative with content delivery, particularly for hybrid or virtual events, to keep your audience engaged with your content from beginning to end.

Hope you enjoyed this episode of B2B Mentors! Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by activeblogs.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!

Watch the full interview below:

About Ilan:

Ilan Vagenshtein is a marketing executive helping high-growth B2B tech companies scale by building marketing programs to rapidly generate pipelines, increase revenue, and dramatically elevate their brands. Ilan loves to collaborate with smart people on innovative ideas and cool technology to make a positive impact on the world. Ilan has been fortunate to work with great teams — from early day startups to large multinationals.

Follow Ilan on LinkedIn here: linkedin.com/in/ilanvag

About Connor Dube:

Connor Dube is Sales & Marketing Director at Active Blogs, an industry leader in B2B social selling and content strategy, Co-Founder of the Mile High Mentors Podcast, and Founder of B2B Mentors. Building his first business at seven, he’s gone on to create multiple companies and supporting his clients approaches to adding multiple 8-figures to their sales pipeline with his innovative approach to Social Selling. As a current leader in sales and marketing strategy for complex industries, Connor’s been featured in top podcasts, resources, and stages, including MSU Denver’s current sales and marketing curriculum.

Connect with Connor on LinkedIn: linkedin.com/in/socialsellingexpert or email him at connor@activeblogs.com

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