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How to Become a Billion-Dollar Marketer

Jess Iandiorio
Chief Marketing Officer at Starburst

I’m fine with uncomfortable silence. As long as you can provide that, people will find a way to voice their opinion. If you’re constantly talking at the team, they will be quiet, and they will do what you say. But you can drop a bomb in — a really fun, creative idea — get people excited, and then just back out and see what happens. And I find marketers rise all the time.

Episode Summary

Jess Iandiorio — Chief Marketing Officer at Starburst — joins Connor to discuss bypassing both sides of the traditional job application process, the creative value of uncomfortable silences, and the different career benefits offered by mentors and sponsors. Learn all about becoming a billionaire marketer and what to look for when you’re shopping around for your next big success.

Key Takeaways

  • When seeking an extremely successful company to work for, look for a large market, a differentiated product, leadership you want to work for, and long-term financial stability.
  • Investing in paid LinkedIn marketing allows you to target precisely, and paired with metadata, to scale your spend for tighter management of ROI and lead flow.
  • When advancing into a billion-dollar market, be pragmatic in your approach, focus on your ideal customer profile, and identify what winning looks like in each unique industry.

Hope you enjoyed this episode of B2B Mentors! Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by activeblogs.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!

Watch the full interview below:

About Jess:

Jess Iandiorio is the Chief Marketing Officer at Starburst, an analytics startup valued at $3.3B. She’s held marketing leadership positions at Mirakl (valued at $3.5B), Drift (exited to Vista Equity Partners for $1B), Acquia (also exited to Vista Equity Partners for $1B+), and Endeca (acquired by Oracle for $1B+). Jess is an expert on go-to-market strategy and category creation and a startup addict who loves to build high-performing teams. Jess co-authored The SaaS CEO’s Guide to Happier Customers, in which she created a framework for a Go-To-Customer (GTC) strategy as the next era for software as a service (SaaS) growth. Jess is also a passionate advocate for diversity in tech, and for making startups family friendly. Her most recent work focuses on an unfair judgment passed on many women that prevents their growth, which she calls “She’s Not Strategic,” or SNS disease. Her articles can be found on Fast Company, Venture Beat, and The Startup.

Follow Jess on LinkedIn here: linkedin.com/in/jess-iandiorio-514859

About Connor Dube:

Connor Dube is Chief Marketing Officer at Active Blogs, an industry leader in B2B social selling and content strategy, Co-Founder of the Mile High Mentors Podcast, and Founder of B2B Mentors. Building his first business at seven, he’s gone on to create multiple companies and supporting his clients approaches to adding multiple 8-figures to their sales pipeline with his innovative approach to Social Selling. As a current leader in sales and marketing strategy for complex industries, Connor’s been featured in top podcasts, resources, and stages, including MSU Denver’s current sales and marketing curriculum.

Connect with Connor on LinkedIn: linkedin.com/in/socialsellingexpert or email him at connor@activeblogs.com

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