How to Build a 100k Member Community
At the end of the day, it’s still about people, right? It’s still about relationships.
Daniel Goodstein, President of the Institute for Robotic Process Automation & Artificial Intelligence (IRPA AI) and the Digital Enterprise Institute (DEi), joins Connor to talk about the challenges of marketing high-tech business solutions. Learn about the communication obstacles between tech companies and their potential customers, the importance of demonstrating value, and how, in the end, even high-tech businesses are built on people and relationships.
- Technical innovators aren’t always great at marketing and sales, and at the same time, sales models are evolving and adapting to the service economy. So, delivering a high-tech message is all about demonstrating the benefits of a particular technology in a potential client’s sector.
- Connecting with potential clients comes down to building relationships, and to do that, you need to speak your prospect’s language. Throwing out a lot of technical jargon will not help you communicate the benefits of your product. Customers are much more interested in what solutions you can provide for them than the specifics of how your technology works.
- Getting your message across, in digital transformation or any other sector, is about storytelling. On one side, we’re telling customers how technology can help their business, and on the other, we’re helping innovators do a better job of telling their stories — and illustrating their value — to potential clients.
Building a professional community is all about providing access to the latest news and information, to people who have been where you are, subject matter experts (SMEs), industry advisors, and even to those coming up behind you. Professional associations and events are essential to building professional networks for their members.
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Daniel Goodstein is president of three technology associations with over 100k executive members globally, an AI & Digital Transformation evangelist, and a GTM strategy advisor.
Follow Daniel on LinkedIn here: linkedin.com/in/danielgoodstein
Connor Dube is Sales & Marketing Director at Active Blogs, an industry leader in B2B social selling and content strategy, Co-Founder of the Mile High Mentors Podcast, and Founder of B2B Mentors. Building his first business at seven, he’s gone on to create multiple companies and supporting his clients approaches to adding multiple 8-figures to their sales pipeline with his innovative approach to Social Selling. As a current leader in sales and marketing strategy for complex industries, Connor’s been featured in top podcasts, resources, and stages, including MSU Denver’s current sales and marketing curriculum.