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Scaling to 8 Figures (Outbound Secrets Revealed)

Eric Watkins
President of Abstrakt Marketing Group

Success doesn’t bring happiness — happiness leads to success. … Focus more on the skill set you’re gathering versus the money you’re making. Keep working hard and having a good attitude, and everything else will work out for itself.

Eric Watkins — President of Abstrakt Marketing Group — joins Connor to discuss the intricacies of career growth, the importance of adaptability in various roles, and the significance of cultivating a supportive and vision-driven company culture. Learn about strategic moves that propelled Eric’s career from an intern to the president of a multimillion-dollar company, and see how embracing diverse experiences and focusing on process can lead to scalable success.

Key Takeaways

  • Embrace multifaceted roles to propel your career growth. Diving into various positions within a company helps expose us to diverse experiences, and it can be a strategic maneuver to build a well-rounded skill set. Taking roles across operations, sales, and management — even if it means taking temporary pay cuts — can open better opportunities down the line. It sharpens business acumen while cultivating the leadership skills essential for scaling and succeeding in any business landscape.
  • Develop a culture of vision and celebration. Establishing a clear vision for team growth and celebrating every achievement — no matter how small — will foster the culture your team needs to stay resilient. By integrating roles like unity officer, branding officer, and celebrations officer within teams, we cultivate an environment where everyone’s contributions are recognized and celebrated. This culture not only motivates the team but also reinforces the company’s core values and objectives, driving collective success.
  • Optimize your strategy with focus and adaptability. Concentrating efforts on niche markets and being adaptable in strategy execution can significantly impact your business’s growth trajectory. By targeting specific industries, tailoring strategies to meet their unique needs, and adjusting tactics based on performance and insights, businesses can achieve a new level of precision and efficiency to propel them forward in a competitive landscape.

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Watch the full interview below:

Eric Watkins began as an intern, but he learned, grew, and adapted his way onto the executive team. Today, he oversees an entire company as President of Abstrakt Marketing Group. While each role Eric has held throughout his tenure at Abstrakt has been vital, his role in the restructuring of the Partner Sales division was one of the biggest highlights. As the company grows in revenue, leaders like Eric ensure its culture also progresses.

Connect with Eric on LinkedIn –

Connor Dube is Chief Marketing Officer at Proven Content, an industry leader in B2B social selling and content strategy, Co-Founder of the Mile High Mentors Podcast, and Founder of B2B Mentors. Building his first business at seven, he’s gone on to create multiple companies and supporting his clients approaches to adding multiple 8-figures to their sales pipeline with his innovative approach to Social Selling. As a current leader in sales and marketing strategy for complex industries, Connor’s been featured in top podcasts, resources, and stages, including MSU Denver’s current sales and marketing curriculum.

Connect with Connor on LinkedIn: or email him at

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