Using Your Marketing Skills for GOOD

Sean Luitjens
*Chief Marketing Officer for uFlexReward*

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You know you’re doing a good job if everyone’s complaining equally about what you’re doing.

Episode Summary

Sean Luitjens — Chief Marketing Officer for uFlexReward — joins Connor to discuss how marketers can use their expertise for good. Find out when, and why, it pays to be dumb, where to focus your marketing efforts, and how to get the best return on your marketing investment. Plus, learn about the hidden danger of relying on a brand ambassador.

Key Takeaways

One secret to marketing success is trying NOT to be the smartest person in the room. Surround yourself with smart people, take their feedback to heart, and learn from them.
Don’t focus your messaging on what you offer and why it’s cool. Focus on the outcomes your product creates for clients.
When you have a long sales cycle, it’s crucial to pinpoint your best chances for maximum ROI. A hundred leads is great, but five of the RIGHT leads is better.

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Watch the full interview below:

Sean Luitjens is the Chief Marketing Officer for uFlexReward. His responsibilities include all aspects of uFlexReward’s marketing efforts, including brand, customer research, strategy, and customer communications, while assisting in the development of the partner ecosystem and direction of the product roadmap.

Sean has an extensive background working in strategic roles across organizations, holding positions in marketing, product development, system architecture, global sales, corporate strategy, benchmarking, and M&A. Prior to his current role at uFlexReward, he was the Vice President of Corporate Development & Marketing at AIRINC, Principal at Mercer, and Director of Strategic Technology at Monster.com.

Follow Sean on LinkedIn here: linkedin.com/in/sean-luitjens-929136

Connor Dube is Chief Marketing Officer at Active Blogs, an industry leader in B2B social selling and content strategy, Co-Founder of the Mile High Mentors Podcast, and Founder of B2B Mentors. Building his first business at seven, he’s gone on to create multiple companies and supporting his clients approaches to adding multiple 8-figures to their sales pipeline with his innovative approach to Social Selling. As a current leader in sales and marketing strategy for complex industries, Connor’s been featured in top podcasts, resources, and stages, including MSU Denver’s current sales and marketing curriculum.

Connect with Connor on LinkedIn: linkedin.com/in/socialsellingexpert or email him at connor@activeblogs.com