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AI Search Engine Marketing

Master AI Search Engine Marketing for Your Business: AKA Generative Engine Optimization

SEO has evolved to what looks like AI Search Engine Marketing. It’s no longer just about ranking in traditional search results—it’s about being discoverable across both search engines and AI answer engines. This AI-focused layer is increasingly referred to as GEO (Generative Engine Optimization). At Proven Content, we help you structure and signal your expertise so Google, Bing, and AI systems like ChatGPT and others can find, understand, and cite your content. When paired with disciplined AI Search Engine Marketing, the result is stronger visibility, qualified traffic, and measurable growth. For B2B organizations, effective SEO means connecting with the right audience in search results and inside AI-generated answers—embracing GEO best practices to earn inclusion and citations.

Who’s Your Next Brand Hero (or Shero)?

Who’s Your Next Brand Hero (or Shero)?

If you feel like your content is falling flat, this will show you how to change that with one easy mindset shift. No cape required! Every brand has “heroes” You know… the humans who bring a business-related story to life. Happy clients Solution users Product endorsers Subject matter experts Thought leaders Trusted partners Their experiences […]

Storytelling marketing vs endorsement marketing is about the customer journey

Which Drives More Trust: Storytelling Marketing or Endorsement Marketing?

Short answer: BOTH. Any marketing-minded leader will tell you that capturing and retaining consumer attention is more challenging than ever. It’s WHY we specialize in two powerful strategies: Storytelling Marketing and Endorsement Marketing, among other powerful content. TRUST is the ultimate currency in marketing, so why are they not utilized more in marketing campaigns across […]