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Amy Frampton — a seasoned marketing executive with over 20 years of experience at leading companies like Microsoft, HPE, Smartsheet, and now Nava Benefits — joins Connor to discuss the pivotal role of community in marketing, the seamless integration of sales and marketing teams, and the power of authentic storytelling from the customer’s perspective. Learn about the strategies that facilitate deep connections with audiences, the importance of personal engagement in digital communication, and actionable insights for building effective community-focused marketing initiatives. Gain insights on nurturing a symbiotic relationship between marketing and sales to enhance customer journeys and drive business success.

B2B buying is a complex, deliberate process, far removed from the quick-fire decisions often seen in the consumer world. And it’s a marathon, not a sprint. Each step is informed by meticulous research and careful consideration, evaluating immediate and long-term impacts across dynamic business functions. This journey is characterized by its length and depth, with […]

Eric Watkins — President of Abstrakt Marketing Group — joins Connor to discuss the intricacies of career growth, the importance of adaptability in various roles, and the significance of cultivating a supportive and vision-driven company culture. Learn about strategic moves that propelled Eric’s career from an intern to the president of a multimillion-dollar company, and see how embracing diverse experiences and focusing on process can lead to scalable success.