by Proven Content | Sep 6, 2024 | Blogs
Trust is in a full-blown recession. With the abundance of all-buzz-no-value content, misinformation, and unvetted claims, it really shouldn’t come as any surprise when buyers become more skeptical. Traditional marketing tactics that once fostered trust are now...
by Proven Content | Sep 3, 2024 | Blogs
If you’re in B2B marketing right now, you know trust is hard to come by. Brands are competing for attention in environments where skepticism is high — as are the stakes behind every sales effort. It’s difficult to break through the noise in the first place, and...
by Proven Content | Aug 13, 2024 | Blogs
B2B marketers have a tough job. In contrast to B2C marketing, they tend to deal with protracted sales cycles, higher prospect validation standards, convoluted buyer hierarchies, and a higher burden of proof to convince diverse buying committees. Yet it’s these...
by Proven Content | Jul 21, 2024 | Blogs
In 2024, information travels at the speed of light. And while that’s great news for anyone refreshing their Instagram feed, it also means a brand’s reputation can be built or shattered in an instant. A single misstep can snowball into a full-blown crisis that...
by Proven Content | May 21, 2024 | Blogs
For B2B marketing in digital environments, traditional sales tactics fall short. In this space, pretty much any messaging brands share is intertwined with social media — at least, it should be. That’s why forward-thinking businesses know market leadership is as much a...
by Proven Content | May 7, 2024 | Blogs
B2B buying is a complex, deliberate process, far removed from the quick-fire decisions often seen in the consumer world. And it’s a marathon, not a sprint. Each step is informed by meticulous research and careful consideration, evaluating immediate and long-term...
