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Starting a Global Conversation with Your Marketing

Holly Qualman
Chief Operating Officer | Archer Corporate Services

We had this asset that we could provide to serve a larger cause. And it wasn’t like we were trying to save the world, right? But we were trying to just help.

Episode Summary

Holly Qualman, Chief Operating Officer of Archer Corporate Services — and former VP of Marketing and Client Solutions at Apex Logistics International — joins Connor to talk about her success shifting perspectives in the global pandemic conversation. Learn how she flipped the script on the COVID-19 story and used Apex’s existing efforts to bring hope to a dark time — and inspire other organizations to do the same. Hear about Holly’s personal journey to success and how she values humility and humanity in her approach to business.

Key Takeaways

  • Keep it real. Be candid, humble, and human. People appreciate those human qualities that aren’t always present in the business world.
  • There is always more to learn. If you’ve “mastered” something, there’s not much else to do there. Keep learning and growing. New knowledge drives the motivation to know more and keep doing better.
  • Always look for how you can help. Solving a problem for your customers — or your community — with philanthropic intent adds that human element to business, gives people hope, and attaches your brand name to positive, beneficial action.

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Watch the full interview below:

About Holly Qualman:

Holly Qualman holds more than 20 years of experience in Marketing, Media, and Sales — with over 12 in logistics and supply chain. Holly’s career evolved rapidly from operational and tactical intelligence to corporate strategic leadership. She is widely recognized for her ability to deliver exceptional and measurable results through her unique combination of commercial intelligence, data science, creative ingenuity, and methodical execution.

Follow Holly on LinkedIn here: linkedin.com/in/hollyq

About Connor Dube:

Connor Dube is Sales & Marketing Director at Active Blogs, an industry leader in B2B social selling and content strategy, Co-Founder of the Mile High Mentors Podcast, and Founder of B2B Mentors. Building his first business at seven, he’s gone on to create multiple companies and supporting his clients approaches to adding multiple 8-figures to their sales pipeline with his innovative approach to Social Selling. As a current leader in sales and marketing strategy for complex industries, Connor’s been featured in top podcasts, resources, and stages, including MSU Denver’s current sales and marketing curriculum.

Connect with Connor on LinkedIn: linkedin.com/in/socialsellingexpert or email him at connor@activeblogs.com