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Which Drives More Trust: Storytelling Marketing or Endorsement Marketing?
Short answer: BOTH. Any marketing-minded leader will tell you that capturing and retaining consumer attention is more challenging than ever. It's WHY we specialize in two powerful strategies:...
Case Study: Enhancing Marketing ROI with Proven Content’s ROI Recapture Program
Client Overview A broker in Commercial Real Estate was facing serious challenges with their digital marketing efforts. Despite significant investments in paid advertising and content creation,...
ROI Recapture: Small Moves, Big Results, Better Marketing Returns
Marc Dube — Proven Content’s own president and founder — pulls from decades of experience in sales and marketing to chat about recapturing marketing ROI. Marc’s insight shines light on the...
Top 10 Digital Marketing Trends for B2B in 2025
Most small business owners lose around seven hours of sleep per week. Why? Stress — specifically related to money. To increase capital gains (which should reduce stress), it’s time to surrender...
Client Endorsement Marketing: The Key to Our 22 Years of B2B Success
Businesses need more than just a strong product or service offering. Trust, credibility, and proof of success have become crucial to standing out, especially in the B2B sector. We’ve found that...
How Trustworthy Are You Perceived to Be?
As AI, media stimulation, and endless sales tactics dominate reality, one tried-and-true marketing method remains incredibly powerful: word-of-mouth referrals. On-going endorsement content can...
Here’s What Your Clients Need More of — Now More Than Ever — in This Trust Recession
Trust is in a full-blown recession. With the abundance of all-buzz-no-value content, misinformation, and unvetted claims, it really shouldn’t come as any surprise when buyers become more...
Power Up Your Marketing Campaign With Just One Video Testimonial
If you’re in B2B marketing right now, you know trust is hard to come by. Brands are competing for attention in environments where skepticism is high — as are the stakes behind every sales effort....
Avoid These 6 SEO Mistakes To Boost Your B2B Marketing
B2B marketers have a tough job. In contrast to B2C marketing, they tend to deal with protracted sales cycles, higher prospect validation standards, convoluted buyer hierarchies, and a higher...
Overcoming Brand Crisis With Content Marketing
In 2024, information travels at the speed of light. And while that’s great news for anyone refreshing their Instagram feed, it also means a brand's reputation can be built or shattered in an...
