by Proven Content | Aug 13, 2024 | Blogs
B2B marketers have a tough job. In contrast to B2C marketing, they tend to deal with protracted sales cycles, higher prospect validation standards, convoluted buyer hierarchies, and a higher burden of proof to convince diverse buying committees. Yet it’s these...
by Proven Content | Jul 21, 2024 | Blogs
In 2024, information travels at the speed of light. And while that’s great news for anyone refreshing their Instagram feed, it also means a brand’s reputation can be built or shattered in an instant. A single misstep can snowball into a full-blown crisis that...
by Proven Content | May 21, 2024 | Blogs
For B2B marketing in digital environments, traditional sales tactics fall short. In this space, pretty much any messaging brands share is intertwined with social media — at least, it should be. That’s why forward-thinking businesses know market leadership is as much a...
by Proven Content | May 7, 2024 | Blogs
B2B buying is a complex, deliberate process, far removed from the quick-fire decisions often seen in the consumer world. And it’s a marathon, not a sprint. Each step is informed by meticulous research and careful consideration, evaluating immediate and long-term...
by Proven Content | Mar 15, 2024 | Blogs
Customers talk. You’ve got ears in product development, sales, reputation management, customer support, performance management, and analytics — yes, your business is listening. But what about your brand? If your marketing teams aren’t tuned into the authentic...
by Proven Content | Mar 8, 2024 | Blogs
B2B SaaS companies face a unique content marketing challenge: bridging the knowledge gap between customers and the potential of ever-evolving technology. Unlike other industries, potential buyers might not grasp the full capabilities of your solutions. And when they...
