Blog Marketing News
Stay informed with the latest blog marketing news from Proven Content with thought-provoking, problem-solving business and marketing articles.
The 3 S’s of Content That Connects
Connor Dube, Proven Content CMO, talks strategies for innovating content to keep up with audience expectations.Whatever your content needs, when you work with the A-Team at ProvenContent.com, you can sit back, relax, and consider it done. [gravityform id="2"...
B2B Micro-Moments: Why Real-Time Content Delivery Matters
These days, time is just about the most valuable commodity out there. There never seems to be enough of it. When every second counts, B2B marketers need to get creative with their content strategy. Enter micro-moments. These brief, yet powerful interactions give...
ROI Recapture: Small Moves, Big Results, Better Marketing Returns
Marc Dube — Proven Content’s own president and founder — pulls from decades of experience in sales and marketing to chat about recapturing marketing ROI. Marc’s insight shines light on the complexities of modern marketing, spotlighting where direct sales and ads...
Brevity: The Secret to Content Clarity Through Chaotic Seasons
The holiday season is a whirlwind of rapid-fire information — often to the point of overload. Everywhere you look, there’s an inundation of stimuli: from digital notifications to relentless marketing campaigns. It’s enough to overwhelm anyone, which is exactly what...
Content: The Game-Changer in Long B2B Sales Cycles
Connor Dube, Proven Content CMO, talks reaffirming value through content during long B2B buying cycles. Whatever your content needs, when you work with the A-Team at ProvenContent.com, you can sit back, relax, and consider it done. [gravityform id="2" title="true"...
Listening: The Key to Powerful Conversations … and Content Marketing
A great conversation creates connections between people and ideas. These interactions build value by developing relationships, expanding perspectives, and solving important problems through collaboration. What separates some interactions from extraordinary...
Untapped Website Traffic Is Lost ROI and Sales — Recapture It
In marketing, all roads lead to your website. With only about 2% of website visitors making contact, it's crucial to monitor traffic. Connor Dube — CMO here at Proven Content — shares how tools like ConvertAVisit help businesses identify phantom leads and recapture...
How Small Companies Can Get Enterprise Results
Achieving enterprise-level success can be an uphill battle for small businesses. Limited resources, crowded markets, complex sales cycles, larger competitors, and more can all pose significant obstacles. That said, there are ways to level the playing field — and...
Small B2B Businesses Can Generate Enterprise-Level Results With a Social Proof Strategy
Connor Dube, Proven Content CMO, talks about getting enterprise-level results in a small B2B using a social proof strategy. Whatever your content needs, when you work with the A-Team at ProvenContent.com, you can sit back, relax, and consider it done. [gravityform...
The Power of the Business Podcast
As marketers seek to connect with their audiences in meaningful ways, B2B podcasts have emerged as a powerful form of outbound marketing every business should consider. And though there’s no barrier to entry, quality content matters. Remember, B2B podcasts serve a...
The Emotional Aspect of B2B Decision-Making
Wendy Lurrie, Chief Marketing Officer at Sinequa, joins Proven Content CMO Connor Dube to discuss the high-stakes, and often emotional, B2B decision-making process. Whatever your content needs, when you work with the A-Team at ProvenContent.com, you can sit back,...
The Thought Leadership Content Difference
In marketing, not all content carries the same weight. Generic copy may scratch the surface of a topic, but thought leadership content provides original ideas, unique perspectives, and deep insights rooted in expertise and extensive research. Whether discussing...
ChatGPT and Your Marketing Strategy
Connor Dube, Proven Content CMO, talks ChatGPT’s place in the content marketing space — the good, the bad, and the ugly. Whatever your content needs, when you work with the A-Team at ProvenContent.com, you can sit back, relax, and consider it done. [gravityform...
Tips for Creating a Killer B2B Social Media Content Strategy in 2023
Looking to revamp your social media presence and engage with your audience in a more meaningful way? Then it's time to create a killer B2B social media content strategy! A well-planned strategy can help you achieve your business objectives, increase brand...
Can AI Create Quality Strategic Content Like a Human Writer?
Unless you’ve been living life unplugged for the last year, you know there’s been a significant increase in (and growing adoption of) AI applications across all industries. Love it, hate it, or even fear it (and many do!), AI not only is here to stay but is also...