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B2B Mentors Podcast Episode Write Ups

Leadership Lessons With the Nonprofit Prophet

Matt George — a three-time bestselling author, executive leadership coach at Harvard Business School, and veteran nonprofit CEO — joins Connor to discuss strategies and insights that fueled his success in the nonprofit sector. Discover the power of meaningful relationships, the importance of adopting a business mindset for nonprofit operations, and the profound impact of genuine commitment to a cause. Learn how strategic persistence and branding can amplify fundraising efforts and drive significant community impacts.

How CMOs and CEOs Should Align for Hypergrowth

Carilu Dietrich — former CMO and current advisor to CEOs and CMOs of hypergrowth tech companies — joins Connor to discuss the pivotal roles of product excellence and strategic alignment in achieving organic growth. Learn about the importance of reducing purchase friction and the power of community in transforming customers into brand advocates. Gain insights on navigating company strategy through meticulous industry analysis and innovative technologies like AI.

The New Rulebook for B2B Engagement

Amy Frampton — a seasoned marketing executive with over 20 years of experience at leading companies like Microsoft, HPE, Smartsheet, and now Nava Benefits — joins Connor to discuss the pivotal role of community in marketing, the seamless integration of sales and marketing teams, and the power of authentic storytelling from the customer’s perspective. Learn about the strategies that facilitate deep connections with audiences, the importance of personal engagement in digital communication, and actionable insights for building effective community-focused marketing initiatives. Gain insights on nurturing a symbiotic relationship between marketing and sales to enhance customer journeys and drive business success.

Scaling to 8 Figures - Outbound Secrets Revealed

Scaling to 8 Figures (Outbound Secrets Revealed)

Eric Watkins — President of Abstrakt Marketing Group — joins Connor to discuss the intricacies of career growth, the importance of adaptability in various roles, and the significance of cultivating a supportive and vision-driven company culture. Learn about strategic moves that propelled Eric’s career from an intern to the president of a multimillion-dollar company, and see how embracing diverse experiences and focusing on process can lead to scalable success.

Scaling a Brand in St. Petersburg - or Any Local Market

Scaling a Brand in St. Petersburg (or Any Local Market)

Ryan Bogden — real estate professional and host of the “Talkin’ St Pete” podcast — joins Connor Dube to discuss the power of curiosity, community involvement, and personal well-being in business success. Learn about the importance of asking insightful questions, the benefits of immersing oneself in the local business scene, and the impact of prioritizing one’s mental and physical health. This conversation offers valuable insights for entrepreneurs and professionals looking to deepen their community connections and enhance their personal and professional growth.

Secret Moneyball Marketing Strategy

Andy Ramirez — a seasoned marketing leader and head of marketing at Docker — joins Connor to discuss the intricacies of data-driven marketing strategies, the shift from B2B to business-to-person marketing, and the effective use of modern marketing tools and technologies. Learn about Moneyball marketing, the importance of full business metrics, and the power of human-centric approaches in B2B marketing. Gain insights on leveraging technology like Gen AI and Smartsheet for enhanced marketing efficiency and execution.

The Mentor Mindset: Lessons From Coaching 108 CMOs to Success

Gil Allouche — co-founder and CEO of Metadata — joins Connor to discuss how his background in software engineering led him to co-found a marketing company. Learn about his approach to marketing experiments, the importance of scaling pipelines, and the surprising benefits of automating the technical and mundane tasks of B2B digital marketing.

How To Master Authority and Conversions in E-Commerce

Greg Rollett — Emmy Award-winning producer, bestselling author, and Director of Growth at Grommet — joins Connor to discuss the entrepreneurial mindset and strategies for building business. Learn about the value of creating demand in business, ways to make offers irresistible, and the importance of both customer acquisition and retention for sustainable business growth. Discover Greg’s unique insights and practical advice drawn from his diverse experiences in the music industry and digital marketing.

Why Common Sense Marketing Needs a Comeback!

Jason Wood — CEO of Specificity — joins Connor to discuss the critical need for a deeper understanding of marketing fundamentals and consumer psychology. Learn about Jason’s innovative approach to data-driven marketing that dramatically enhances ad spend efficiency and conversion rates, marking a significant shift in audience-targeting strategies.

How B2B Marketers Can Take Back Control of Their Time

Gil Allouche — co-founder and CEO of Metadata — joins Connor to discuss how his background in software engineering led him to co-found a marketing company. Learn about his approach to marketing experiments, the importance of scaling pipelines, and the surprising benefits of automating the technical and mundane tasks of B2B digital marketing.

Jay Baer’s Secrets on How To Exceed Your Customers’ Need for Speed

Jay Baer — world-renowned speaker, business growth and CX author, advisor, and expert — joins Connor to discuss Jay’s landmark research on the impact of speed and responsiveness on customers. Learn about quality, creativity, and differentiation as increasingly vital retention strategies.

5 Key Competencies Every B2B Marketing Team Needs To Master

Stacey Danheiser — former Fortune 500 marketing leader, bestselling author, and Founder of SHAKE Marketing Group — joins Connor to discuss the five core responsibilities of marketing. Learn about ways to expand the impact of marketing, methods for gaining credibility and influence on strategy, and the reasons B2B marketers need to know their customers better.

Customer Insight Secrets to Accelerate Your Marketing Success

Karrie Sanderson — executive marketing leader, mentor, and advisor — joins Connor to talk about her engineering background and legacy brand leadership. Learn how unique work opportunities fuel marketing careers and why B2B marketers should leverage customers’ emotions to shape brand perceptions.

How Not To Suck at Marketing

Jeff Perkins — speaker, thought leader, author of How Not to Suck at Marketing, and current CMO at Greenlight Guru — joins Connor to discuss his marketing leadership journey and the importance of controlling your personal brand. Learn about the value of strategic focus in marketing leadership and the immediate boost to credibility gained by seeking quick wins.

How To Master B2B Healthcare Marketing (3 Key Pillars)

Larry Kaiser — 18-year veteran of the healthcare IT market, speaker, and current Chief Marketing Officer at Clearsense — joins Connor to discuss the value of his company’s unique data platform, which enables users to gain valuable insights for various applications. Learn about the importance of understanding your target audience and adapting to evolving technologies.

Think Like a CEO, Act Like a CRO, Talk Like a CMO

Denmark Francisco — a veteran of tech startups and big data — joins Connor to discuss his business philosophy of adopting the mindsets of three key roles: a CFO for profitability, a CRO for sales and growth, and a CMO for strategic communication. Learn about how companies should align tactical operations with their corporate objectives and focus on their proven successes, especially in times of economic contraction.

The Dropout Multimillionaire: How To Succeed in Business With No Money, No Education, and No Clue

Brian Will — entrepreneur, business owner, and bestselling author — joins Connor to discuss the entrepreneur mindset, imposter syndrome, and the value of mentorship. Learn about how entrepreneurs should be realistic about their abilities and weaknesses and why finding (and vetting) the best business coach matters.

B2B Storytelling Strategies That Convert Decision-Makers

Adrian Fulle — Chief Marketing Officer at ByoPlanet — joins Connor to discuss the importance of storytelling in both B2C and B2B marketing and the role AI plays in the equation. Learn about how stories are integral to the human experience — shaping communication, enhancing understanding, and influencing behavior — and how positive emotions about a brand can lead to favorable buyer decision-making.

Is B2B Decision-Making More Vital (and Emotional) Than B2C?

Wendy Lurrie — Chief Marketing Officer at Sinequa — joins Connor to discuss the nuances of B2B marketing and ways to effectively build relationships with buyers. Learn about the role of emotional decision-making process in driving B2B success and the importance of ensuring your marketing resonates with your audience.

The Big B2B Buying Disconnect

Allyson Havener — VP of Marketing at TrustRadius — joins Connor to discuss demand generation, B2B buying trends, and the importance of building strong brand loyalty. Learn about her thoughts on leveraging customer-generated content, interacting with prospects across channels, and creating the ideal customer profile.

Breaking Through Your Biggest Content Challenges

Marc Dube — founder and president of — joins Connor to talk all things B2B marketing, from industry shifts and trends to his thoughts on using AI for content creation. Learn about how his unique and esteemed career has informed his approach to building the “know, like, and trust” factor and ensuring client success.

Scott Farace Gets Bold about Branding, Building Trust, and B2B

Scott Farace — Chief Marketing Officer at Celero Commerce — joins Connor to share insight into his strategies for a holistic, integrated multichannel approach to marketing that extends across industries. Learn about Scott’s thoughts on gaining a client’s trust, selecting the appropriate marketing channels, and ensuring brand consistency.

Robert Rose’s Killer Content Marketing Strategies to Go Bigger, Faster

Robert Rose — Chief Strategy Advisor at Content Marketing Institute and Founder of The Content Advisory — joins Connor to share incisive wisdom gained from over a decade’s worth of diverse experience in digital content marketing, content strategy, and marketing consultancy. Learn about the value of, and justification for, conceiving and executing a thoughtful content marketing program for your business.

Attribution Without Action is Meaningless ( CMO Interview)

Rachel Truair — CMO at — joins Connor to impart her wisdom from her years in both marketing and sales leadership at small start-ups and enterprise-level firms alike. Learn about the importance of meaningfully acting upon the insights gained from your attribution model.

Dominate Your Global Marketing — Strategies for Technology Industries

Greg Perotto joins Connor to discuss his professional journey, from marketing intern to global marketing leader, across multiple industries and disciplines. Learn about the importance of developing an ideal customer profile and aligning your operations with the goal of addressing those customers’ needs.

The Harringtons: How They Went From Infomercial Empire to Digital Domination

Brian Harrington — Partner at Kevin Harrington Enterprises — joins Connor to share his entrepreneurial journey, starting under the tutelage of his father, Kevin: a pioneer in the world of direct response marketing and recognized founder of the modern infomercial. Learn about the need to adapt time-tested marketing strategies to the ever-evolving, increasingly diffuse consumer landscape.

CMO Lessons from Over 18 Successful Exits

Meagen Eisenberg — CMO at Lacework — joins Connor to talk about her professional transition from marketing technology products to joining several tech firms as a highly sought-after advisor. Learn about the need for new CMOs to spend their first month auditing and evaluating a company’s staff, priorities, processes, and direction.

The Godfather of Social Selling

Koka Sexton — Vice President of Client Services at Spear Marketing Group — joins Connor to discuss his efforts to advance the practice of social selling, especially as it pertains to aligning the goals of salespeople and marketers. Learn about the profound implications of AI-powered programs for content marketing and the importance of a marketer’s ability and willingness to leverage AI’s capabilities.

How to Win the Day with James Whittaker

James Whittaker — entrepreneur and host of the “Win the Day with James Whittaker” podcast — joins Connor to discuss the inspiration for his interview-focused motivational podcast and dive into the principles underlying his “Win the Day” mentality. Learn about the value of envisioning your ideal personal and professional life by regularly charting your goals and articulating your purpose in a written success plan.

Strategically Staffing Your B2B Marketing Team

Greg Moores — Director of Marketing at Search Solution Group — joins Connor to trace the origins of his marketing passion, from designing art around his hobbies to leading the marketing department at Search Solution Group. Learn about the value of optimizing your operation by balancing your internal team’s talents with a third-party vendor’s services.

CMO of SKYGEN USA, Don Polite

Don Polite — CMO at SKYGEN USA — joins Connor to share the wisdom he’s gained from his years in marketing and provide strategies for connecting with clients on a distinctly human level in the post-COVID era. Learn about the value of consistently aligning sales and marketing team knowledge, interests, and goals.

CMO of, Mariana Cogan

Mariana Cogan — CMO at — joins Connor to recount her globe-spanning experiences and how they shaped her professional path, marketing practices, and guiding principles. Learn how businesses can meaningfully enact diversity and inclusion methods to promote a workplace culture of pluralism and innovation.

From $150 Million to $0 and Back Again!

Simon Leslie — Founder and CEO of Ink — joins Connor to reflect upon the massive impact of the COVID-19 pandemic on his business and the strategies he employed to maintain team engagement and rebuild the company in the wake of substantial losses. Learn about the value of pitching a compelling story, both to inspire others and to capitalize on available opportunities.

CEO of, Evan Sohn

Evan Sohn — Chairman and CEO of — joins Connor to provide his insights into the mentality and key qualities of a successful, disciplined CEO and the immense value to be found in understanding and learning from mistakes, stumbles, and failures. Learn about the causes and implications of the American economy’s large-scale priority shift and the pros and cons of the workforce’s increasing preference for work-life balance over higher pay.

Mario’s B2B Marketing Lessons Not Learned in School

Mario Paganini — three-time head of marketing before age 30 and current VP of Marketing at Stord — joins Connor to explain why B2B marketing doesn’t have to suck and how fear motivates your potential customers. Learn about the four buckets of digital marketing, and why in the professional world, a B-minus is the same as a D-plus.

Launching Multiple Billion-Dollar Brands

Jeff Hoffman — the philanthropist and serial entrepreneur behind billion-dollar companies including and — joins Connor to talk about the power of storytelling and the overlap between B2B and B2C marketing. Learn how to leverage FOMO — and why your CEO may need to stay out of sales calls.

Your Big B2B Marketing Gaps

Jen Smith — industry-recognized B2B marketing leader and recent CMO at MarketingProfs — joins Connor to discuss playing the long game in content marketing and how marketers can avoid being relegated to their organization’s junk drawer. Learn what your company needs to do in place of lead generation and how you can feel more connected in your job.

How To Connect With ANYONE You Want To Work With or Be Mentored By

Brandon T. Adams — advisor, video marketing expert, speaker, TV host, and producer, and one of Connor’s own B2B Mentors — joins him to discuss the right way to approach potential business connections and the power of surrounding yourself with the right people. Learn about adding value to both business and personal relationships — and the necessity of playing the long game.

How To Copy Write Your Way to Millions

Nate Kievman — Founder and CEO of Linked Strategies — joins Connor to discuss the future of email marketing, how to reach and engage executives, and the psychological triggers that form the foundation of copywriting. Learn the value of empowering your clients to interview their clients — and why you must leverage case studies and referrals when bringing a new product to market.

How To Bring In Board Members Who Will Blow Up Your Business

Martin Rowinski — investor, author, and CEO of Boardsi — joins Connor to discuss corporate matchmaking and what companies and executives can do to simplify the board-building process. Learn about the personal branding power of LinkedIn and the importance of being mindful with your social media presence.

Investing in Communities of Influence for Sales Growth

Jennifer Zick — Founder and CEO of Authentic Brand — joins Connor to discuss how fractional CMOs help businesses overcome Random Acts of Marketing. Learn about the “Dandelion Effect” and why repeatedly firing yourself is a worthy goal.

Using Your Marketing Skills for GOOD

Sean Luitjens — Chief Marketing Officer for uFlexReward — joins Connor to discuss how marketers can use their expertise for good. Find out when, and why, it pays to be dumb, where to focus your marketing efforts, and how to get the best return on your marketing investment. Plus, learn about the hidden danger of relying on a brand ambassador.

CMO Success Pillars

Jennifer Caldwell — Chief Marketing Officer at Aquanomix — joins Connor to discuss the whys and hows of customer retention and the key to nailing the sale. Learn the most important relationship a marketer should cultivate at a new job and why research is an absolute must for marketing success.

Exit Rich Round 2: How To Sell Your Business for Huge Profits

Michelle Seiler Tucker — author of Exit Rich and Founder and CEO of Seiler Tucker Incorporated — joins Connor to discuss how to sell your business for top dollar, which recent movie to watch for excellent business advice, and when acquiring other companies makes good business sense. Learn which tech company has one of the best leadership programs in the country — and why mentorship sometimes outweighs money when you’re growing your business.

How to Become a Billion-Dollar Marketer

Jess Iandiorio — Chief Marketing Officer at Starburst — joins Connor to discuss bypassing both sides of the traditional job application process, the creative value of uncomfortable silences, and the different career benefits offered by mentors and sponsors. Learn all about becoming a billionaire marketer and what to look for when you’re shopping around for your next big success.

How To Be a Top Gun at Channel Sales

Steve Farmiloe — Senior Channel Sales Manager at AppSmart — joins Connor to discuss his popular LinkedIn video podcast, the Top Gun Show, and what it takes to become a Top Gun. Learn how even “unsuccessful” sales attempts enrich you as a salesperson, and find out what traits you should focus on developing to proceed on your own Top Gun path.

What Is Research Marketing, and How Do You Master It?

Joseph Kim — Chief Marketing Officer for ProofPilot — joins Connor to discuss his work with health and wellness influencers, the difference between market research and research marketing, and how to use product research as your sales channel. Learn how marketers can break through customer mistrust to help them solve their problems.

Dark Social Secrets Unveiled

Chris Walker — Founder and CEO of go-to-market strategy firm Refine Labs — joins Connor to pull back the curtain on dark social and the dark funnel. Discover how to capture intent data long before your potential customer “funnels out,” why you should look beyond lead counts, and the missing piece in most B2B sales and marketing strategies.

How To Build a Winning Product Marketing Team From Scratch

Sherri Schwartz — Chief Marketing Officer at First Orion — joins Connor to discuss the “why” of product marketing, how to build a product marketing team, and how a background in sales can help B2B marketers. Learn why product marketing must come before sales, the benefit of sales experience, how B2B differs from B2C — and how it doesn’t.

Balancing Branding for Talent Acquisition vs. Sales Growth

Ryan Hornack — Chief Marketing Officer for FWF — joins Connor to discuss rebranding, talent acquisition marketing, and building modern content messaging from a strong set of company values. Learn about the many reasons for rebranding, using marketing techniques to win the talent you need, and keeping your marketing content consistent to build better business relationships.

How Your Sellers Should Leverage Relationship Signals & Close Faster!

Jamie Shanks — CEO of Sales for Life and Pipeline Sales — joins Connor to discuss the power of social selling for creating and scaling your sales pipeline, mining sales intelligence signals, and road mapping customer relationships to inform successful sales activity. Learn how digital technology has changed the sales landscape, what sales intelligence signals can do to improve your approach, and why a social selling presence is critical to sales success.

How to Brand Your Business Like a Celebrity

Vinnie Potestivo — Emmy Award Winning Media Advisor & Content Strategist, Talent Brand Expert, and host of “I Have a Podcast” — joins Connor to talk about the value of a LinkedIn presence, showing up with opportunities, and creating content with purpose. Learn about “strategic luck,” the reciprocal nature of relationships and opportunities, and building a talent brand.

Marketing Unscripted With the CMO Whisperers

Marketing experts Bruce Hershey and Steve Olenski join Connor to talk about changes in marketing and the need for flexibility and quick strategy adjustments. Learn why you should think shorter on time frames and dig deeper on the relevant context and nuances of your marketing plans — and how staying ahead of consumers means acknowledging their knowledge and remembering they’re human.

What’s the Future of B2B Sales?

Jake Dunlap, Founder and CEO of Skaled Consulting, joins Connor to talk about the evolution of sales and what’s in store for the future. Learn about the importance of process-driven sales, identifying where your customer is in the sales cycle, and using your tech stack to its full potential to address your existing bottlenecks.

🍔 How to Make Your B2B Marketing Tasty🍟🍕

David “Rev” Ciancio — Hospitality Marketing Executive and Brand, Customer & Technology Evangelist — joins Connor to recount his music industry origins, the story behind his nom de guerre, and how his disillusion with the music business led to his new venture as a hospitality marketing guru. Learn about the value of both creative thinking and consistent process to your marketing efforts, and get the skinny on three of Rev’s favorite demand gen hacks.

How Marketers Can Reach High-Growth for High-Tech Businesses

Ilan Vagenshtein — marketing executive and B2B tech marketing expert — joins Connor to discuss what marketers can do to maximize growth for high-tech B2B firms. Learn about the evolution of marketing tools in the last 20 years, the challenges of reaching decision makers in your target market — particularly when face to face meetings are hard to come by — and the importance of creativity and emotional connection in your B2B marketing efforts.

How to Become a B2B Sales Rebel

Dale Dupree — podcaster, sales therapist, public speaker, author, and leader of the Sales Rebellion — joins Connor to talk about his personal struggles with depression, his adventures as the Copier Warrior, and his decision to help others craft their legacies and create their own sales legends. Learn more about the Sales Rebellion, the benefits of being less risk-averse, and why honesty is still the best policy.

How Marketers Can Get ANYONE’S Attention and Turn It into Deals

Scott Cassidy — CMO at Cenergistic, Strategist, Speaker, Sales Leader, and Podcaster — joins Connor to talk about getting more attention with your marketing — and converting that attention into deals. Learn how to prioritize your customers’ needs and the benefits of a comprehensive understanding of your company’s customer experience. Recognize and leverage the math behind marketing, and get your sales and marketing teams working together to produce better results for your company and your customers.

How Digital Marketing Agencies Can BLOW UP Their Sales

Forrest Dombrow — serial entrepreneur, sales consultant, and digital marketing expert — joins Connor to discuss sales and growth strategies for digital marketing agencies. Learn about the importance of coaching and mentoring, adjusting to the tasks, topics, and environment of new situations, and the specific nuances involved in selling marketing products. Hear Forrest talk about the necessity of establishing trust, identifying what a client really needs, and navigating the gap between client needs and what they understand about digital marketing.

Why Your Falling Lead Conversion Rate Is a Good Thing, And What to Do About It

Kerry Cunningham, RevTech revolutionary and product marketing expert, joins Connor to talk about what marketers get wrong about lead conversion. Hear Kerry talk about his early attempts to build a better conversion solution, the insights he’s gained about lead generation as a marketing tool, and the “Oh Sh!t!” moment for marketers. Learn what’s changed about your customers’ buying experience, how to read the signals about whether a customer is in the market, and how you can leverage website traffic data to maximize conversion opportunities.

How to Build a 100k Member Community

Daniel Goodstein, President of the Institute for Robotic Process Automation & Artificial Intelligence (IRPA AI) and the Digital Enterprise Institute (DEi), joins Connor to talk about the challenges of marketing high-tech business solutions. Learn about the communication obstacles between tech companies and their potential customers, the importance of demonstrating value, and how, in the end, even high-tech businesses are built on people and relationships.

How to Sell More Deals Podcasting

Collin Mitchell, entrepreneur and podcaster extraordinaire, joins Connor to discuss how sales has changed since he got his bumpy start, leveraging free content to learn what you need to know to succeed, frontloading value for your prospects, and using podcasting to become a better salesperson — and a better human. Hear how Collin got his start in podcasting, follow his step-by-step advice for booking the guests you want, and learn how he took the “worst podcast experience ever” and turned it into a thriving business.

Back to Basics: How to Properly Execute Your Marketing Plan

Steve Hartert, Chief Marketing Officer for JotForm, joins Connor to talk about getting back to marketing basics. Learn the two questions you must answer before you can build a successful marketing plan, the ongoing relevance of the four Ps — product, price, placement, and promotion — and how to incorporate them in a customer-centered approach, and why a systematic and strategic approach to marketing requires a written plan and continuous, data-driven revision.

How to Leverage PR to Amplify Your Tech Brand

Ronjini Joshua, public relations (PR) expert and owner of The Silver Telegram and Green Seed PR, joins host Connor Dube to discuss the relationship between PR and marketing. Listen as they define the differences between PR and marketing, the recent convergence of their core methods, and the importance of keeping your voice and your values present in all your marketing and publicity efforts.

How to Leverage Research & Thought Leadership to Get New Customers

John Busby, Chief Marketing Officer and Managing Director at Centerfield, joins Connor to talk about customer acquisition, essential marketing skills, and the impact of market research. Learn the ins and outs of the customer acquisition business model, the critical role of innovation and technology, and how to get straight to the [pain] point when you reach out to potential customers.

Exit Rich: How to Sell Your Business for Huge Profits

Michelle Seiler Tucker — best-selling author and Founder and CEO of Seiler Tucker Incorporated — joins Connor to talk about what it means to “Exit Rich.” Hear Michelle talk about her days as “The Closer” at Xerox, how she leverages her sales expertise in her Mergers and Acquisitions (M&A) business, and the importance of helping sellers identify what they really want. Learn about viable exit plans and how the right model will help you build your business into a more valuable asset.

How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

Christophe Morin, aka Dr. Christophe, joins Connor to delve further into neuromarketing and the science of persuasion. Learn more about the ability of humans to accurately assess their own behavior, the importance of ethics in neuromarketing, the scientific method for measuring persuasion, and how Dr. Christophe is now applying neuroscience to restore balance to the nervous system suffering from depression, anxiety, and stress.

How to Master Networkology

Frank Agin — Founder and President of AmSpirit Business Connections, podcast host, and prolific author — joins Connor to talk about the science of networking. Hear Frank tell how he fell into the business of connecting people, and learn about the basics, including building solid relationships, establishing trust, and kicking off your own networking efforts by doing some good in the world.

How to Fill Your Funnel with B2B Leads

Tom Slocum and Jeff Swan — of “Fill the Funnel” podcast fame — join Connor to discuss challenges sales professionals face when learning their trade, necessities for successful selling, and the importance of a peer community for collaboration and camaraderie.

How to Turn Small Efforts into Big Impact

David Reid, CTO and CMO of NOV, joins host Connor Dube to talk about the navigating the natural cycles of business, the innovation opportunities of economic downturns, and the importance of always thinking ahead.

How to Overcome Adversity with the Mastermind Strategy

Learn about Josh’s “left turn” experience, the importance of building trust and personal relationships in business, and the power of positivity.

Starting a Global Conversation with Your Marketing

Learn how Holly Qualman flipped the script on the COVID-19 story and used Apex’s existing efforts to bring hope to a dark time — and inspire other organizations to do the same. Hear about Holly’s personal journey to success and how she values humility and humanity in her approach to business.

7-Crucial Criteria for Navigating a Successful Marketing Career

Grant Johnson — CMO of Emburse — joins host Connor Dube to talk about how to be successful in your marketing career. Learn Grant’s seven criteria for personal and professional success in business. From company culture to business model and financing, what should you know about — and value in — the place you work?

How to Be Fluent with Your Company Why

Learn how marketing efforts can target industry pain points with actionable solutions, how to build on existing successes with internal programs that encourage innovation and experimentation, and why it’s necessary to continuously verify your message with feedback from stakeholders.

Give to Get Marketing Strategies

Learn to earn your audience’s trust as an expert beyond the products that you sell and how not expecting anything in return can earn your company unexpected rewards.

How to Have an Eye for Winning Marketing Strategies

Learn how to speak about your competition, what you can do with marketing technology, and hear Daniel talk about the most important focus in all things marketing — the customer.

Marketing is Not About Doing What You Want!

Learn about the role mentoring — and being mentored — plays in a successful career, the nature of successful teamwork, and how resiliency factors into the success or failure of an idea.

Redefining Social Anxiety: Becoming Humans 2.0

Learn how a small moment of profound realization — followed by a lot of exploration and experimentation — put Mark on the path to mental health and a better understanding of the human condition.

Leverage Scrappy Marketing to Become a Market Leader

Eugina has built her career on human connection — emphasizing teamwork, personal development, continuing education, creativity, loyalty, and giving back. Learn how to leverage the 3Cs: content, collaboration, and connection and the principles of “scrappy marketing” to adjust and optimize your marketing strategy quickly and effectively.

Winning Strategies for Marketing & Selling to Super-Smart People

Greg shares his hard-won wisdom on the challenges of marketing to experts. His experience marketing in highly specialized technical fields — specifically life sciences clinical trials and AI-enabled data analytics — gives him unique insight into the importance of knowing your stuff when pitching to “really smart people.”

How to Leverage Neuromarketing to Net More Sales

To appeal to consumers, hit ‘em where it hurts. Or at least where it might hurt. Neuromarketing specialist Patrick Renvoise discusses the primal brain’s role in human decisions, how and why marketing messages should target our most basic instincts, the neuroscience of storytelling, and much more.

How to Generate Millions of Views on LinkedIn and What It Could Do for your Business

Shaneé Moret is Founder of Growth Academy and a LinkedIn Influencer who generates more than 20M+ views/ month on LinkedIn.

How to Create More QUALIFIED & QUALITY Sales Conversations

Known internationally as the “LinkedIn Expert,” she is author of the best-selling “LinkedIn Marketing: An Hour a Day” and “LinkedIn: 101 Ways to Rock Your Personal Brand!”. Viveka takes the LinkedIn experience she has perfected over the past 10+ years and transforms it into engaging and informational training (having provided over 100K+ people) with the tools and strategies they need to succeed on LinkedIn.

Millionaire Secrets From the Ground Up

From broke jazz musician to $50 million in online sales… Jeff Lerner’s story and message are now inspiring millions. After a decade of building multiple online businesses to over 8 figures and twice landing on the Inc 5000 Jeff turned his focus to educating and inspiring entrepreneurs about the power of digital business.

How to Eliminate Bias from Your Hiring Practices

Dr. Scott Davies is founder and Chief Executive Officer for PointLeader, Inc. He has over 25 years experience working with organizations of all types and sizes to identify and solve their talent management measurement issues. He received his PhD in I/O Psychology with minors in Quantitative Psychology and Program Evaluation from The Ohio State University.

How to Run LinkedIn Ads at Unprecedented Scale

AJ Wilcox is a LinkedIn Ads pro who founded, a LinkedIn Ads-specific ad agency, in 2014. He’s an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world’s largest LinkedIn Ads accounts worldwide. Follow AJ on LinkedIn here:

How to Successfully Navigate the Exponential Era & Crisisability

Michael W. Wright is an international author, business professor, exponential era thought leader, speaker, and entrepreneur. Mr. Wright has delivered more than three decades of global P&L leadership for diverse public and privately held early stage to mature technology enterprises at scale, focused on leading edge semiconductor equipment and materials, software, instrumentation, fluid flow and filtration product portfolios. He has served on public (AUGT, RTEC), private (WWK, Techware, Starview Technologies) non-profit (MHTA, UMN/TLI) and international joint ventures (Precision Taiwan and numerous international subsidiary entities).

How to Build & Monetize a 6-Figure LinkedIn Following

Phillip Nunn is one of the UK’s leading figures and thought leaders when it comes to operating on LinkedIn. A regular speaker on the worldwide circuit, Phillip’s modus operandi is based on bridging the gap between traditional financial markets and the power of automated, social networking. His no-nonsense understandable methodology is a big hit with institutions and individuals aiming to understand the space and how to use it to scale their business development operations.

Why Your Sales Team MUST Build Their Personal Brand and How to Make it Hugely Profitable

Bill Caskey is host of the Advanced Selling Podcast, author, speaker and successful entrepreneur. Bill has been improving B2B sales teams and executives since 1990. His philosophies and strategies have fueled explosive growth in sales and profits for his clients. Bill’s passionate about sharing his ideas about selling, business, life, money, and meaning.

Why Podcasting is a MUST HAVE for Your B2B Success and How to Get it Started

James Carbary is the bestselling author of Content-Based Networking: How to Instantly Connect with Anyone You Want to Know. He’s also the founder of Sweet Fish Media, a podcast-first media company. He’s been a contributor for the Huffington Post & Business Insider, and he also co-hosts the B2B Growth Show (a top ranked podcast according to Forbes).

How to Master Social Selling to Win BIG Deals in ANY Economy

Social selling is a critical strategy for not only generating pipeline at scale, but also proactively managing existing customers to protect them from churning or support expansion opportunities. The clues and the opportunities lie in the digital signals available to you across social mediums. But what exactly are these signals and how do you use them to retain customers and grow revenue? Join us as we discuss the power of social selling with Jamie Shanks, CEO of Sales for Life, the world’s largest digital selling training program for mid-market and enterprise companies.

The “What the Hell Approach” to Tapping Into the Hidden Job Market

Did you know, 40% of available job openings are not advertised online? Yet, 90% of job seekers are basing their job search solely on online job postings! So how do you learn about or throw your hat in the ring for that elusive 40%? Join us as we uncover the hidden job market and how to approach your job search the “right” way with Marty Gilbert, Founder and CEO of NorthShore Executive Networking Group.

How to Build a Repeatable Sales Pipeline and Accelerate Growth with Trish Bertuzzi

Generating pipeline and revenue is the bread and butter for any sales and marketing organization. But reaching those goals requires more than simply a higher volume of activities and touchpoints. There’s a human element to the process that accompanies the research, personalized messaging, cadence, content, and more. As a sales and marketing organization, it’s your job to evolve. To learn and grow. To break out of the “this is how we’ve always done it” mentality to reach the prospective buyers of today. But how? Trish Bertuzzi, best-selling author of The Sales Development Playbook and founder of the Bridge Group, shared her expertise and insights on this very subject on the B2B Mentors Podcast.

How to Fly High in the Aerospace and Aviation Markets with Ashley Ring

What’s the secret to growing your business from 60 to 2600 customers? How do you maintain relationships and keep your business afloat even during a pandemic? You might be surprised to learn that you already know the answers to both. On this episode of B2B Mentors, we spoke with Ashley Ring, VP of Sales and Marketing for FreeFlight Systems, who achieved both feats.

How to Have a Human-Focused Approach to Tech-Driven Business Development with Justin Scott

Relationships are the cornerstone to business development. And technology provides the vehicle to facilitate those relationships. But not all technology or business development approaches are created equal. On this episode of the B2B Mentors Podcast, we spoke with Justin Scott, VP & Founder of eLink about balancing technology and business, how to reign in the shiny object syndrome, the value of storytelling, strategies to create a steady stream of leads, and more.

How to Mindfully Make Your Business Abundantly Successful with Krishna Mohan

The essence of aligning your internal beliefs with your external reality is the foundation of success. You have the power to control your situation. But first, you must open your mind to not only understanding yourself and your values, but also changing your habits and disciplines. You must remove the excuses and dare to believe that you can achieve the goals you have set out for yourself. But how? Join us as we discuss the power of mindfulness to propel your business to abundant success with Krishna Mohan on this episode of the B2B Mentors Podcast.

How to Do B2B e-Commerce Billions with Rob Neumann, Chief Strategy and Marketing Officer

B2B e-Commerce may be complex with more variables than you may see in consumer e-commerce, but that doesn’t mean it’s not a worthwhile effort to pursue. The trick is to focus on the 80/20 rule when it comes to your products and identify the right technology and structure to support your efforts. Rob Neumann, Chief Strategy and Marketing Officer shared his insights into establishing a successful B2B e-commerce strategy on this episode of B2B Mentors.

Killing Traditional Marketing with Pleasure with Steve Mann, CMO

Are you prepared to sell in today’s post-COVID-19 climate? What are some tactics that sales teams are using to up their game and hit their revenue targets? How can we align sales and marketing teams once and for all? Join us as we answer these poignant questions and more with Sales Training Expert and Consultant Richard Harris.

Disruptive CMO Strategy Secrets with Chief Strategy and Marketing Officer Ian Barkin

Ian Barkin is the Chief Strategy and Marketing Officer for Sykes Enterprises, host of the OneTAKE Podcast, a speaker, and educator on Digital Transformation, Intelligent Automation and the Future of Work. As a serial entrepreneur, Ian has founded firms in the Internet of Things, Critical Infrastructure & Cyber Security, and the Robotic Process Automation spaces.

B2B Mentors: Sales Training Expert and Consultant Richard Harris on Optimizing Sales Team Training, Prospecting, and Aligning Sales and Marketing

Are you prepared to sell in today’s post-COVID-19 climate? What are some tactics that sales teams are using to up their game and hit their revenue targets?

B2B Mentors: Marketing Expert Crystal McFerran on Optimizing Your B2B Marketing Team and Strategies

Today’s business environment is rapidly evolving. Priorities and challenges are shifting. And the ways in which we need to communicate and engage with prospects, clients, and peers is changing as well. Are you marketing for today’s needs and opportunities or are you stuck using outdated tactics?

B2B Mentors: Sales Leader Jack Wilson on the Modern Sales Process

Sales is the lifeblood of any organization — without sales, businesses cannot grow. It’s as simple as that. But the way in which sales professionals connect and

B2B Mentors: Communications Expert Mary Gardner on Storytelling

Tale as old as time … storytelling is a timeless act of conveying information and experiences. Stories elicit an emotional response and connection between the storyteller and the audience.